Wellness is no longer a fringe luxury or individual experiment — it’s a systemic, evolving industry. This week signals a broader shift: from trend-chasing to infrastructure, from marketing hype to science-backed credibility, from one-size-fits-all to personalized, life-spanning care.

The sports world is rewriting the rules: wellness isn’t a side conversation anymore — it’s the engine behind performance, culture, and sustainability. For leaders and brands, this is the moment to invest in human-first systems, smarter recovery, and programs built around long-term vitality. Athletes — from pros to passionate amateurs — are demanding it.

This week, wellness isn’t just about self-care — it’s about other-care. From giving back to green spaces, and from sober social hubs to accessible recovery, some of the most powerful shifts in well-being are rooted in community, connection, and purpose. Here are ten of the biggest stories shaping well-being this week.

Wellness is not just recovering — it’s accelerating. From blockbuster economic growth to bold therapies and smarter recovery tools, this week’s top wellness stories reflect how the industry is evolving into a powerhouse of innovation and purpose. Here’s what’s making waves — and what it means for leaders and brands at the cutting edge.

This week’s vibe: the sports ecosystem is shifting fast — from athlete-wellness tech to climate and inclusion imperatives, the focus is no longer just “how fast” or “how strong,” but “how healthy, how resilient, how human.” Here are 10 stories you need to know.

This week underscores a clear reality: wellness has matured. It’s no longer about isolated spa days or trending diets—well-being is embedding into daily life, business strategy and brand DNA. For leaders and brands in the wellness space, the mandate is clear: move beyond surface signals to deep value creation. Tap into evidence, transparency, sustainability and lived experience. The market is ready. The expectations are higher. And the opportunity is enormous.

This week we’re seeing wellness break beyond just the “spa day” — it’s becoming a business imperative, a social contract and a global economic force. From membership clubs to functional shots, the shifts here matter for anyone building or leading in the wellness space.

Wellness Needs a Reality Check.

From “MedBeds” to “DNA activations” and “raw water,” the wellness world is facing a credibility crisis.

Misinformation dressed up as mindfulness is spreading faster than ever — and it’s not just weird, it’s dangerous. When wellness detaches from science, people get hurt, and trust in real wellness erodes.

At WISe Wellness Guild, we’re calling it what it is — fake wellness.
And we’re doubling down on what works: evidence, community, and accessibility.

Every week, we track what’s rising across fitness, food, leadership, health, and innovation — and this week, wellness showed its full range: from boardrooms building clinics to trainers rethinking their purpose to regulators stepping in on celebrity wellness fads.

Why the PHIT Act’s Setback Matters for the Future of Wellness Policy & Industry Innovation
The exclusion of the PHIT Act from federal legislation is a major signal to fitness and wellness leaders: the time to treat well-being as a healthcare imperative—not a luxury—is now. Stevi Gable Carr, Founder of WISe Wellness Guild, breaks down why this legislative failure reveals deeper systemic gaps—and what forward-thinking companies, wellness brands, and employers can do to lead the charge.

Looking to evolve your organization’s wellness strategy to drive real impact?
Schedule a strategic consultation with Stevi Carr today.

In today's competitive market, brands are increasingly integrating wellness into their customer experiences to foster deeper connections and drive loyalty. Let's explore examples of how brands are innovatively weaving wellness into their offerings.

I never set out to write a book. I didn’t see myself as an author. But when Jim Britt called and invited me to contribute to Cracking the Rich Code, something stirred in me.

So I said yes.
Yes to vulnerability.
Yes to telling the truth about burnout and boundaries.
Yes to legacy through well-being.

Wellness isn’t a luxury—it’s the recession-proof growth strategy.
The global wellness economy hit $6.3 trillion last year and is on track to hit $9trillion by 2028. Consumers are still investing in their well-being. Employees are craving support. And brands that innovate around wellness? They're winning.

Here’s why wellness matters more than ever in an economic downturn—and how your brand can lead with purpose.

WISe is thrilled to announce that our founder and CEO, Stevi Gable Carr, has been named to Inc.'s Magazines  2025 Female Founders 500, a prestigious list celebrating female entrepreneurs who are redefining business today.

If you’re in the greater Cincinnati/Northern Kentucky area and care about wellness, chances are you’ve tuned in to Wellness Wednesdays on iHeartRadio’s 107.1. The driving force behind this segment? Stevi Gable Carr, founder and CEO of WISe Wellness Guild and now cohost alongside Jon Jon. Stevi has been a game-changer in the health and wellness space, and her addition to Wellness Wednesdays over the past year and a half has only amplified the show’s reach and impact.

Sports ETA, the only trade association for the sports events and tourism industry, announced an exclusive partnership with WISe Wellness Guild, a consultancy and network of wellness brands, experts and resources, to provide a new suite of educational offerings for the membership of Sports ETA. The new initiative will be called Sports ETA Health & Wellness.

We are thrilled to share that Forbes recently featured our very own Stevi Gable Carr, the founder and CEO of WISe Wellness Guild, highlighting her innovative approach to transforming the wellness industry.  For the full article click here or pick up a copy near you!  WISe Wellness Guild brings together corporations, experts, influencers, and wellness products to create a network that not only helps businesses grow but also fosters healthier communities and stronger workforces.

As we start 2025, the priorities for businesses are evolving, expanding beyond traditional performance metrics and productivity. Today, companies recognize that success starts with fostering a supportive, inclusive, and engaging environment for their employees. Organizations are realizing that when they invest in holistic wellness, intentional leadership, and personal growth, they unlock potential that drives sustainable success. Here are the top seven wellness and leadership trends shaping the future of work—and how expert speakers can bring these insights to life in ways that make a tangible difference.

The wellness industry continues to evolve rapidly, with emerging technologies, personalized approaches, and a renewed focus on holistic health. Here's a look at WISe Wellness Guild’s top wellness trends shaping 2025 and a sneak peek into what the next five years might hold.

Spending on corporate wellness will rise to $12.5 BN by 2026 while the global wellness industry will rise to $7 Trillion by 2025.  Are you prepared, strategically, to support your consumers, clients and employees? 

In 2024 we are observing a shift towards a mentality of “slow and steady.” In a world of easy access and instant gratification, micro-adjustments and a return to “basics”will support morer sustainable lifestyle changes.