🌿The Nov 3rd Wellness Pulse

This week we’re seeing wellness break beyond just the “spa day” — it’s becoming a business imperative, a social contract and a global economic force. From membership clubs to functional shots, the shifts here matter for anyone building or leading in the wellness space.

1. Wellness-member clubs hit luxury third-space status 🧘‍♀️

Wellness wants in on the members club boom.
This week, Business of Fashion reported a surge in “wellness clubs” — ice baths, saunas, social connection hubs — cropping up globally in prime real-estate and luxury environments. The Business of Fashion
Why it matters: Brands that once offered “wellness services” are now playing the long game: real estate + community + experience. For leaders, this signals moving from transaction to membership economy.

Photo from the social beauty club Majestys Pleasure https://majestyspleasure.com/

2. Corporate wellness gets refreshed market value

Corporate wellness market projected to hit USD 90.7 billion by 2032.
A new industry forecast shows the corporate wellness segment is forecast to grow at a 4.9% CAGR to reach USD 90.7 B by 2032. GlobeNewswire
Why it matters: When employers view wellness as business strategy (productivity, retention, culture), budget lines shift — and so do vendors, models and partnerships.

3. Science-backed functional shots enter the mainstream

BAT-owned startup takes a science-backed shot at wellness.
In Australia, a new brand backed by British American Tobacco is launching functional “shots” focused on focus, energy, relaxation and sleep — positioned as wellness, not just vitamins. The Australian
Why it matters: Functional wellness is evolving. It’s not just about herbal or trend-based—it’s about measurable outcomes. For brands: claims matter more than ever.

4. The global wellness economy gets size again

The global wellness economy reaches USD 6.3 trillion in 2023.
As reported by the Global Wellness Institute: the overall wellness economy hit USD 6.3 T in 2023 and is projected toward ~USD 9 T by 2028. Global Wellness Institute+1
Why it matters: Big numbers attract big players. For brands and investors, the message is clear: wellness is a macro-economic force, not just a niche.

5. Millennials & Gen Z push for evidence-based wellness

How Millennials and Gen Z are driving evidence-based wellness.
Research shows younger consumers are demanding science-backed solutions, transparency, digital integration—not just “wellness for pretty Instagram”. News-Medical
Why it matters: Brand loyalty is tied to credibility. For leaders, it means your wellness story must land in both heart and brain.

6. Wellness real estate continues its breakout run

Wellness real estate market doubles from USD 225 billion to USD 548 billion.
According to GWI research, the wellness real estate sector is growing at ~19.5% annualized, set to surpass USD 1 trillion by 2029. Global Wellness Institute
Why it matters: Wellness isn’t just in gyms—it’s built into where we live, work, play. For brand architects and developers: location + design + purpose are wellness levers.

7. Ayurveda moves from niche to global player

Ayurveda goes global: how Indian healing shapes global wellness trends.
This week’s article signals that traditional systems like Ayurveda are gaining mainstream traction in Western wellness markets. The Times of India
Why it matters: Holistic, preventive, integrative models are no longer fringe—they’re entering mainstream. Brands that lean into heritage + science will differentiate.

8. Non-alcoholic functional beverages get social and stylish

“Spritz Vibe” energy drink launch blends wellness with après-ski culture.
The brand Celsius launched a limited edition ‘Spritz Vibe’ flavor in Miami, positioning as a wellness-friendly, functional social drink alternative. New York Post
Why it matters: Wellness is no longer only about “quiet” rituals—it’s going social, experiential, and lifestyle-integrated. For beverage and food brands: narrative + vibe are as important as ingredients.

photo from www.celsius.com

9. Corporate culture gets deeper wellness integration

New fitness-wellness watch report finds 57% of active consumers seek community in their fitness.
The report from ABC Fitness & Wellness shows that active consumers are hungry for connection and shared experience—not solo metrics. Yahoo Finance
Why it matters: For wellness brands in B2B or consumer space, this means community features, social platforms and shared experiences need to be baked in.

10. Mental fitness platforms are becoming leadership essentials 💡

Emotional resilience tools are the new executive edge.
A new Deloitte Insights brief highlights how organizations are expanding “mental fitness” training for leaders — focusing on emotional agility, cognitive endurance, and stress-adaptive leadership models. (deloitte.com)
Why it matters: Leadership wellness is shifting from “self-care” to “core competency.” Companies investing in psychological resilience aren’t just supporting people — they’re future-proofing performance.

WISe Takeaway
What ties all 10 of these movements together? Wellness is being rewired — from product category to ecosystem. For leaders and brands: that means moving beyond “wellness as add-on” toward “wellness as architecture”. Whether you’re in beverages, real estate, corporate strategy or consumer product — the winners will be those who embed wellness credibly, socially and strategically. Build for community, transparency, science, experience…and you’re not just riding a trend, you’re creating one.

Follow WISe Wellness Guild on LinkedIn and Instagram for next week’s Wellness Pulse — dropping Monday, November 3rd. 

Is your brand set up for success in the wellness industry?  Take our WISe Brand Blueprint Assessment or schedule a free discovery call to get started.