WISe Brand Breakdowns: Hers — Wellness Made Transparent
By Stevi Gable Carr | WISe Wellness Guild
At WISe Wellness Guild, we believe the future of wellness branding lies at the intersection of purpose, proof, and performance. Our WISe Brand Breakdowns series highlights brands that don’t just move product — they move stigma. Each breakdown follows our proprietary WISe Brand Blueprint™: Position – Prove – Propel, revealing how brands build cultural relevance by anchoring their purpose and earning trust.
This week, we’re spotlighting a brand that’s making healthcare conversational: Hers.
Source: Hers Instagram
POSITION: Care Starts With a Conversation
While traditional healthcare often feels sterile, intimidating, and reactive, Hers took a radically different approach: They made healthcare relatable.
Hers breaks down stigma by speaking openly about topics most brands avoid:
sexual wellness
hair loss
anxiety
mental health
Instead of treating telehealth as a last resort, the brand normalizes it as everyday care — accessible, private, judgment-free.
Their tone is simple, human, and conversational. Not clinical. Not condescending. The brand voice says: “It’s okay to talk about this. In fact, you should.”
Source: Hers Website
PROVE: Real Providers. Real Care. Real People.
Hers proves its mission through:
Licensed medical providers
Legitimate treatment plans backed by clinical science
Discreet delivery straight to your doorstep
The brand’s storytelling is rooted in transparency and relatability — featuring real patients with real struggles. Their content shows unfiltered, empathetic narratives: “You’re not the only one dealing with this.”
The proof isn’t just in the product. It’s in the permission to be honest.
PROPEL: From Digital Care → Daily Wellness Ritual
Hers has the potential to evolve beyond telehealth and into whole-self digital wellness coaching.
Here’s the opportunity:
1️⃣ Expand into sleep, stress, and hormone coaching
Whole-health care plans that treat the root cause — not just the symptom.
2️⃣ Build community-based education
Normalize conversations around stigmatized areas like libido, hormonal imbalance, and mental health.
3️⃣ Habit stacking through subscription care kits
Customized monthly wellness routines (skin + sleep + mental health support).
Hers can evolve from “online prescriptions” to daily wellbeing rituals.
Source: Hers Website
WISe Takeaway
Hers proves that healthcare doesn’t have to be scary — it just needs to be honest.
They’ve Positioned telehealth as everyday care.
They’ve Proven credibility through clinical providers and real patient storytelling.
And if they Propel into whole-self coaching, they could become the digital front door to modern wellness.
Because in today’s world, care starts with a conversation.
Follow the WISe Brand Breakdowns series for more insights on how wellness brands win — and what’s next for the future of health, culture, and leadership.