Katie Binzer, founder of HiFavorite and nominee for the American Heart Association’s Go Red for Women Woman of Impact campaign, is transforming her personal journey with congenital heart disease into a powerful mission to advance women’s heart health. Featured by WISe Wellness Guild, Katie’s story highlights the intersection of wellness leadership, purpose-driven entrepreneurship, and advocacy—raising awareness and critical funding to support lifesaving cardiovascular research and empower women to live longer, healthier lives.

By replacing stigma with empathy and clinical jargon with conversation, Hers has humanized digital care. From anxiety to sexual wellness, the brand makes talking about health feel normal — even empowering. Hers proves that in the modern wellness economy, transparency is the new trust, and care starts with a conversat

Ritual redefines supplements through radical transparency, science-backed integrity, and a mission to make wellness as honest as it is effective.