This week we’re seeing wellness break beyond just the “spa day” — it’s becoming a business imperative, a social contract and a global economic force. From membership clubs to functional shots, the shifts here matter for anyone building or leading in the wellness space.

Wellness Needs a Reality Check.

From “MedBeds” to “DNA activations” and “raw water,” the wellness world is facing a credibility crisis.

Misinformation dressed up as mindfulness is spreading faster than ever — and it’s not just weird, it’s dangerous. When wellness detaches from science, people get hurt, and trust in real wellness erodes.

At WISe Wellness Guild, we’re calling it what it is — fake wellness.
And we’re doubling down on what works: evidence, community, and accessibility.

Every week, we track what’s rising across fitness, food, leadership, health, and innovation — and this week, wellness showed its full range: from boardrooms building clinics to trainers rethinking their purpose to regulators stepping in on celebrity wellness fads.