Position. Prove. Propel.
By Stevi Gable Carr, Founder & CEO of WISe Wellness Guild
When I first stepped into the world of wellness strategy after two decades building global brands, I noticed a pattern: too many organizations wanted to “look” wellness-driven without truly embodying it.
The reality? Consumers are far more sophisticated today. They can spot “wellness washing” from a mile away. In fact, three out of four say most wellness claims feel exaggerated. And yet, wellness continues to be one of the fastest-growing global markets—projected to hit $9 trillion by 2028.
That paradox inspired me to create what we now call the WISe Wellness Brand Blueprint™. It’s the framework my team and I use with clients across industries—from food and beverage innovators to health tech startups and Fortune 500 powerhouses—helping them step confidently into wellness as a growth engine, not just a tagline.
Why We Built the Blueprint
For years, I watched well-intentioned brands struggle to connect the dots:
How do we define a wellness-first identity that feels authentic?
How do we prove our impact without falling into overhyped claims?
And how do we scale quickly while staying relevant in a cultural landscape that moves at lightning speed?
The Blueprint answers these questions in three phases: Position. Prove. Propel.
Position helps brands find their authentic wellness voice and space in the market.
Prove gives them the tools to build evidence-based trust with consumers, stakeholders, and investors.
Propel provides the roadmap for scaling with urgency, cultural heat, and measurable ROI.
Why It Matters Now
Gen Z and Millennials are driving this shift, spending more on wellness than any generation before them. They’re not looking for “products”—they’re looking for brands that fuel their values, energy, and purpose.
If your organization isn’t prepared to meet that expectation, you’ll be left behind. The brands that win are the ones that embody wellness at every touchpoint—strategy, storytelling, experience, and community.
A Tool for Transformation
The WISe Wellness Brand Blueprint™ is more than a document. It’s a playbook I’ve used with clients to:
Align teams around a common vision of wellness.
Build credibility with science-backed storytelling.
Create experiences that turn consumers into advocates.
Scale momentum by linking to cultural moments that matter.
This isn’t theory—it’s a proven system designed to move businesses from wellness-adjacent to wellness leaders.
📥 Download the WISe Wellness Brand Blueprint™ here to explore how this framework can help your brand build trust, grow with impact, and claim its space in the wellness economy: https://bit.ly/DownloadWiseBrandBlueprintPDF
Book a complimentary call with us here!
