By focusing on real ingredients and rejecting unnecessary additives, Three Trees has built its identity around integrity — not indulgence. Their commitment to simplicity, sustainability, and transparency proves that the future of food innovation isn’t about adding more — it’s about taking less away.

Through science-backed innovation and purpose-driven storytelling, Liquid I.V. has redefined hydration as both a personal ritual and a collective responsibility — proving that wellness can truly flow beyond the self.

In this week’s WISe Brand Breakdown, we’re spotlighting Chobani — the food company transforming nourishment into a movement. Founded on the belief that good food should be accessible to all, Chobani has redefined what it means to be a wellness brand—proving that empathy, equity, and community are as essential as nutrition itself.

Poppi proves that when wellness meets joy, everyone wins.

They’ve mastered the Position — a fun, inclusive, and science-backed brand that speaks the language of the next generation.
They’ve Proven it through digital authenticity and omnichannel access.
And if they Propel into education and community, they could redefine what wellness leadership looks like.

Because in today’s world, wellness isn’t soft—it’s strategy.