WISe Brand Breakdowns: Brooks Running — Run Happy. Live Well.
By Stevi Gable Carr | WISe Wellness Guild
At WISe Wellness Guild, we believe the future of wellness branding lies at the intersection of purpose, proof, and performance. Our WISe Brand Breakdowns series spotlights the innovators redefining what it means to build a wellness brand in today’s culture—brands that don’t just sell products, but spark movements. Each breakdown follows our proprietary WISe Brand Blueprint™: Position – Prove – Propel—a framework that reveals how brands anchor their purpose, earn trust through authenticity, and scale impact through intentional strategy.
This week, we’re taking a closer look at a brand that turned movement into mindfulness: Brooks Running, the company encouraging the world to Run Happy—and Live Well.
Source: Brooks Running Website
POSITION: Movement as Medicine
Brooks has long stood for more than just performance—it’s built its brand around joyful movement and mental health advocacy.
By redefining running as a form of community and self-expression, Brooks connects wellness with emotional resilience. Their mission goes beyond miles or medals; it’s about empowering runners to find balance, belonging, and wellbeing through movement.
Every campaign, event, and tagline reinforces this ethos: running is for everyone, and every step counts toward feeling good—inside and out.
Brooks’ approachable, optimistic tone sets it apart from competitive sportswear giants. Where others chase speed, Brooks champions self-discovery.
Source: Brooks Running Instagram
PROVE: Stories Over Stats
Brooks proves its purpose through partnerships and people.
Their collaborations with mental health organizations and real-world runners showcase a commitment to wellbeing that’s tangible, not token. Campaigns like Run Happy spotlight the emotional side of sport—using authentic storytelling instead of elite-athlete perfection.
Whether it’s sharing the journey of a weekend jogger or an advocate for mental health awareness, Brooks celebrates the why behind the run as much as the how far.
Their community initiatives and approachable brand tone root everything in encouragement, inclusivity, and optimism—a combination that makes running feel less intimidating and more human.
Source: Brooks Running Instagram
PROPEL: From Running to Whole-Self Wellness
As wellness culture evolves, Brooks is positioned to lead the next era of holistic movement.
Here’s how the brand can expand from “Run Happy” to “Live Happy”:
1️⃣ Expand Whole-Self Wellness
Reimagine running as part of broader wellbeing—connecting physical activity to mental clarity, emotional balance, and social connection.
2️⃣ Blend Digital + Real-World Experiences
Host immersive events, retreats, and virtual challenges that unite runners across geographies—bringing the Run Happy community to life in both pixels and pavement.
3️⃣ Champion Mental Health at Scale
Lead advocacy campaigns that normalize conversations about mental health in fitness spaces—empowering runners to prioritize recovery and reflection as much as results.
Source: Brooks Running Website
WISe Takeaway
Brooks proves that running can be more than movement—it can be medicine.
They’ve Positioned themselves as the champion of joy, community, and self-expression.
They’ve Proven it through partnerships, authenticity, and emotionally intelligent storytelling.
And if they Propel into holistic wellness experiences, they’ll redefine what it means to Run Happy—and Live Well.
Because in today’s wellness economy, joy is performance.
Want to strengthen your brand in the $9 trillion wellness market? Let’s chat!
Follow the WISe Brand Breakdowns series for more insights on how wellness brands win — and what’s next for the future of health, culture, and leadership.