WellNXT Global
Our Process
WellNXT Miami launched a new model for community wellness—bringing together leading brands, experts, creators, and consumers for a two-day immersive health and wellness festival designed to inspire healthier living and stronger communities. More than an event, WellNXT is building a scalable platform that connects people with trusted wellness experiences while creating measurable value for brand partners.
The inaugural Miami experience featured nationally recognized voices including Jillian Turecki, relationship expert and New York Times bestselling author, alongside wellness leaders Tony Thomas and Andrea Minski. Programming spanned fitness, recovery, mental health, nutrition, longevity, and human connection, giving attendees opportunities to learn, move, recover, and engage with innovative wellness brands.
Designed as a city-wide wellness ecosystem, WellNXT combined experiential marketing, thought leadership, influencer engagement, and strategic partnerships to create meaningful consumer experiences and measurable business outcomes for participating organizations.
WellNXT Miami
Outcomes
Developed and launched Of Note, a first-in-market wealth network for women powered by Fifth Third Private Bank.
Created the Unfiltered executive thought leadership series focused on pay equity, leadership, and financial empowerment.
Delivered end-to-end brand strategy, visual identity, messaging, landing pages, creative assets, and video consulting.
Managed 22 executive speakers and thought leaders from organizations including Procter & Gamble, Kroger, United Way, Dinsmore, and 3CDC.
Curated premium gift experiences featuring products from 12 women-owned and local businesses, extending brand engagement beyond the event.
