AI for Wellbeing
Our Process
WISe Wellness Guild partnered with AIM for Wellbeing to modernize its brand, strengthen market positioning, and accelerate growth across clinical services, wellness products, and digital experiences. The engagement focused on creating a cohesive brand strategy that reflected AIM's whole-person approach to health while unlocking new revenue opportunities.
Using customer insights, competitive analysis, and historical performance data, WISe developed a comprehensive brand refresh that included updated positioning, audience personas, visual identity enhancements, and strategic recommendations to improve the patient and customer experience. The engagement also extended beyond branding to support business expansion through e-commerce, medical wellness offerings, and destination wellness initiatives.
WISe led the successful launch of AIM's private-label supplement line and branded online storefront while developing marketing strategies designed to increase awareness, engagement, and long-term customer value.
WISe Wellness Guild partnered with AIM for Wellbeing to modernize its brand, strengthen market positioning, and accelerate growth across clinical services, wellness products, and digital experiences. The engagement focused on creating a cohesive brand strategy that reflected AIM's whole-person approach to health while unlocking new revenue opportunities.
Using customer insights, competitive analysis, and historical performance data, WISe developed a comprehensive brand refresh that included updated positioning, audience personas, visual identity enhancements, and strategic recommendations to improve the patient and customer experience. The engagement also extended beyond branding to support business expansion through e-commerce, medical wellness offerings, and destination wellness initiatives.
WISe led the successful launch of AIM's private-label supplement line and branded online storefront while developing marketing strategies designed to increase awareness, engagement, and long-term customer value.
Outcomes
Led a comprehensive brand strategy refresh, including customer personas, market insights, competitive analysis, and growth recommendations.
Updated the visual identity, logo system, website user experience, and concepts for future facility renovations.
Designed and launched AIM's private-label supplement collection and e-commerce storefront.
Developed strategic recommendations for medical wellness and wellness tourism initiatives.
Secured and coordinated eight+ earned media opportunities to increase brand visibility.
Built a paid social media strategy and managed influencer partnerships that exceeded industry benchmarks for click-through rate (CTR).