Fifth Third Bank
Our Process
WISe Wellness Guild partnered with Fifth Third Private Bank to reimagine how wealth management is introduced to women—creating authentic, community-driven experiences that build financial confidence, trust, and long-term relationships. Recognizing that women are projected to control the majority of U.S. wealth in the coming decade, the initiative focused on closing the confidence gap through education, conversation, and meaningful connection.
Grounded in consumer insights, WISe developed two complementary platforms designed to deepen engagement and position Fifth Third Private Bank as a trusted partner in women's financial wellbeing.
The first, Unfiltered, created a candid forum for executive leaders to discuss the barriers holding women back from achieving pay equity and financial independence. The second, Of Note, became a first-of-its-kind wealth network for women, offering educational content, curated experiences, and community designed to help women build wealth with confidence.
WISe led the engagement from strategy through execution, including brand strategy, visual identity, messaging, speaker recruitment, creative development, digital experiences, event production, and content consulting—creating a scalable platform designed for future national expansion.
Of Note Series
Building a network of wealth for women.
Outcomes
Developed and launched Of Note, a first-in-market wealth network for women powered by Fifth Third Private Bank.
Created the Unfiltered executive thought leadership series focused on pay equity, leadership, and financial empowerment.
Delivered end-to-end brand strategy, visual identity, messaging, landing pages, creative assets, and video consulting.
Managed 22 executive speakers and thought leaders from organizations including Procter & Gamble, Kroger, United Way, Dinsmore, and 3CDC.
Curated premium gift experiences featuring products from 12 women-owned and local businesses, extending brand engagement beyond the event.